Think your website looks just fine the way it is? Those homepage sliders and flat color schemes might make you wanna think again…
If you’re not seeing the results you’d like in terms of traffic and conversions, it’s likely time for you to shake things up on your site. Here are Agency Partner’s top reasons why you need to redesign your website ASAP!
As a general guideline, it’s recommended you redesign your website about once every two or three years. Quite simply, with the lightning-fast rate of change in the digital sphere, two to three years is all the time it takes for your site’s design to undoubtedly fall behind and look out of date.
Your site doesn’t mirror your brand anymore
It’s beyond important for your website to match your brand, from aesthetic and identity to voice and messaging. From the second your home or landing page loads for a user, it should be crystal clear who and what exactly the company is. Maybe your site and brand matched when you first launched but you’ve gone through some evolutions into who your entity is today. Time to redesign for who you are now!
Your website is behind the current design trends
Sure, those designs were once fresh and current…but are they still? Take a detailed look at your site and then get to Googling the new ideas and standards in the web design world. This update will keep your company feeling current and savvy.
Your website doesn’t respond well to all devices
If your site doesn’t automatically adjust and optimize to the device a user is accessing it from, odds are extremely high that the user will either get frustrated or lose interest (or both) in continuing to explore your site. This may be an iPhone, a Tablet, an Android, etc. Think of how it is also very likely negatively impacting your analytics like bounce rate and click-through rate. Don’t miss out on countless opportunities for conversion over a simple user experience issue!
Your website doesn’t give the user your entire service options
You’ve probably expanded your services as your business has grown. Does your sitemap reflect that? If a user isn’t readily aware that you meet their needs, they’re likely to move on to a competitor who they can be sure does meet their needs. It might be time for a redesign to make room for some new pages that cover the details of everything you offer, both old and new!
Your website is not search engine-friendly
The importance of SEO cannot be overstated, and if your site isn’t designed with it in mind, it’s definitely time to redo your website regardless of any other factor! If you aren’t already familiar, read up on best practices for site architecture optimization and even check out our blog post on Web Design Mistakes That Can Harm Your SEO. Ideally, every detail of your site’s coding should be made search engine friendly, from custom landing page URLs and meta descriptions to title tags and even image optimization.
Your website doesn’t maximize your content marketing plan
Site design and content marketing are synergistic for sure. Say you have a blog attached to your company’s site, but the design has the only direct access point buried at the bottom of the page? Because the design isn’t mindful of the user journey to the marketing tool, you’re both limiting your users’ ability to find your content and your own ability to drive lead generation and customer relations – an excellent reason to redo your website!
Your website is based on outdated tech
If your site isn’t current and relevant, why would a potential customer think your company as a whole is up to date? Old tech can weigh down your site processing speeds, dragging down its performance for the user. It also can be a big barrier to search engines and their ability to scan and assess your content for SEO visibility and ranking. Redesign your website for an update that makes it more efficient and supports a positive experience for your users.
Your website is missing important action drivers
Much like design supporting your content marketing, optimized placement of CTAs is so important to the success of your marketing strategies and ultimately your revenue. Make sure the CTA designs are cohesive and thoughtful across all site pages to maximize impact.
Your website is open to vulnerabilities
Using outdated tech can not only harm your credibility and competitive edge but also put the site itself at risk of security attacks. No matter the size of your business, data is always valuable in some way to the wrong set of malicious eyes. Updating your site can be the critical line of defense you need against hacking, viruses, and malware.
If anything on this list sounds like it applies to your site and its current design, we highly recommend reaching out to our design team at Agency Partner for help. We can work with you to create a site that not only looks great but also reflects the latest digital trends and technologies. Your website is often the first impression potential customers have of your business – let it be one they remember for the right reasons!